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Problem Statement :
The aim of the app was to engage a young target audience and to create a new identity for learning Urdu poetry as a fun and enjoyable process.
UX Solution :
We created an app that was engaging and fun and we gamified the experience to retain users.
Icon Pack
The Icons were an integral part of the learning curve and needed to be as detailed as possible. The colors needed to be visible and the forms needed to be easy to understand.
UX Solution
A bright color palette was used to create a fun loving brand image through out the app. The use of appropriate icons was very important with over 12 categories to choose from and over 50 words in each category, the project had an extensive use of icons and a need for bifurcations with the help of colours and gradients.
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